Every week, fortnight or month, Fetchie can email you a short summary of what people searched for on your site, including what they looked for and couldn’t find. It’s the Insights tab distilled to the part worth reading over coffee, delivered instead of remembered.
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Turning It On
The digest is off by default, and switching it on takes two screens.
- Go to Tracksies > Settings > Features and switch on Search digest email on the Fetchie tile
- Go to Tracksies > Fetchie > Insights and set Digest recipient. Leave it blank and the digest goes to the site admin email
- On the same tab, choose How often: every week, every fortnight or every month
- Click Save
From then on it arrives on the cadence you picked. Turning the feature off stops it.
One practical note: Fetchie hands the email to WordPress to send, and WordPress delivery is only as reliable as your site’s mail setup. If your site doesn’t already use an SMTP plugin for its outgoing email, one is worth having, for this and for every other email your site sends.
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What’s In It
The email mirrors the Insights tab, covering the last 7, 14 or 30 days to match how often it comes:
- Search volume: how many searches ran in the period
- Top searches: up to ten, each with how often it was searched and how many results it found on average
- Searches that found nothing: up to ten. What people looked for and couldn’t find, your content gap list
- A link to see the full picture on the Insights tab
Some searches in the lists may be bots. Insights, under Odd-Looking Searches, shows what they look like.
The subject line gives you the headline before you open it. It reads like “Your Site search this week: 41 searches”, or “this fortnight” or “this month” to match your cadence.
Sections with nothing to say are left out, and a period with no searches sends no email at all. Zero searches means zero emails, not a page of zeros.
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Styling the Email
The digest is a Tracksies-family email, so its look is managed in the Designer:
- The Emails tab in Tracksies > Designer controls the email’s header and footer (the logo comes from the Branding tab)
- Header, footer and background colours live in the Designer’s Colours tab, under Email Colours
- The email’s fonts follow your brand’s email-safe font settings
The content area itself keeps a white background. That’s deliberate: email apps are far less forgiving than browsers, and dark text on white is the one combination that renders everywhere.
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The No-Email Version: the Dashboard Widget
If your inbox is already full, the same numbers live on your WordPress dashboard. The Fetchie this week widget (on the main Dashboard screen, visible to administrators) shows the last seven days: total searches, top searches, and the found-nothing list, with a link through to the full Insights tab. It draws from the same data as the digest.
On a quiet week it says so, rather than showing a row of zeros.
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If the Digest Doesn’t Arrive
- Check the feature is on and the Insights tab was saved. Saving is also what schedules the send
- Remember the quiet-period rule: no searches, no email
- A blank recipient means the site admin email. Check that address, and its spam folder
- Still nothing? General email delivery is the usual culprit. See the SMTP note above, and Troubleshooting for the debug log, which records every digest send and skip with its reason
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