Your loyalty programme rewards customers for every purchase — but some customers deserve a little extra. Multipliers let you boost the points customers earn without changing your base earn rate. A customer with a 2x multiplier earns double points on the same purchase. It’s a great way to make your VIPs feel genuinely special without having to manually adjust anything.
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Why It Matters
Not every customer is the same, and your rewards programme shouldn’t treat them that way. Multipliers let your highest-tier members and most loyal shoppers see a meaningful difference in their points balance — which keeps them motivated to stay in the programme and keep buying.
Because multipliers are automatic, you set them once and they just work. No manual adjustments, no coupon codes to manage, no exceptions to remember.
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The Steps
Finding the Multipliers Settings
- In your WordPress admin sidebar, go to Tracksies > Perkie
- Click the Multipliers tab at the top of the Perkie settings page
This is where you’ll see and configure all multiplier sources.
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Where Multipliers Come From
There are three sources that can give a customer a multiplier. Perkie checks all of them and applies whichever is highest — they don’t stack.
1. Tier Multipliers
Each loyalty tier has its own multiplier. You configure these in Tracksies > Perkie > Tiers tab, but they apply here. The defaults are:
| Tier | Default Multiplier |
|---|---|
| Bronze | 1.0x (baseline) |
| Silver | 1.25x |
| Gold | 1.5x |
| VIP | 2.0x |
A customer’s tier multiplier reflects how far they’ve progressed in your programme. Bronze customers earn at your base rate; VIP customers earn double by default.
2. VIP Status Multiplier
Customers marked as VIP (via their customer status in Tracksies HQ) get their own dedicated multiplier, separate from tier level. The default is 2.0x.
This means you can recognise VIP-flagged customers even if they haven’t reached the top loyalty tier yet — or stack a higher rate on top of your tier structure.
3. Tag Multipliers
Perkie can also boost points based on tags earned through Tracksies HQ. Tags reflect real shopping behaviour (like purchasing at full price, being a long-time customer, or spending above certain thresholds), so tag multipliers reward customers who demonstrate the behaviours you most want to encourage.
The default tag multipliers are:
| Tag | Multiplier |
|---|---|
| Full Price Fan | 2.0x |
| Superfan | 1.5x |
| Loyal | 1.0x |
| Gold | 1.25x |
| Platinum | 1.5x |
| OG | 1.0x |
You can adjust these values to suit your store. A “Full Price Fan” tag at 2.0x is a nice nudge for customers who rarely use discount codes — it rewards the behaviour that helps your margins.
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How the Winning Multiplier Is Chosen
When a customer makes a purchase, Perkie looks at all the multipliers they qualify for — from their tier, their VIP status, and any tags they hold — and applies the highest one. Multipliers are not added together.
Example: A customer is on the Gold tier (1.5x) and also has the Superfan tag (1.5x). They earn at 1.5x — not 3.0x. If they also have VIP status (2.0x), they’d earn at 2.0x, because that’s the highest of the three.
This keeps the system predictable and prevents runaway points accumulation.
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Where Customers See Their Multiplier
Customers can see their multiplier in action in their My Account area, under My Perks at the /perks/ endpoint. In their transaction history, a multiplier badge appears next to each points entry, showing the rate that was applied. So a customer who earned at 2.0x will see a “2x” badge alongside that transaction — a small but satisfying detail that makes the programme feel transparent and real.
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Common Questions
Do multipliers apply to all products?
Multipliers apply to the base points earned on a purchase. If a product is excluded from earning points (via the Exclusions settings), no multiplier will be applied to it — because no points are earned on it in the first place.
Can I give a specific customer a custom multiplier?
Multipliers are assigned through tier level, VIP status, and tags — there’s no per-customer override field. To give a specific customer a higher multiplier, you can manually promote them to VIP status or to a higher tier. Both can be done from their customer profile in Tracksies HQ.
What if I change a tier’s multiplier — does it apply retroactively?
No. Multipliers apply at the time of purchase. Past transactions keep the multiplier that was active when they occurred. Future purchases will use the updated rate.
Can I set a multiplier higher than 2.0x?
Yes — the multiplier values on the Tiers and Multipliers tabs are editable. If you want your VIP tier to earn at 3.0x or your Platinum tag to deliver 2.5x, you can set those values to whatever makes sense for your business.
What’s the difference between a tier multiplier and a VIP status multiplier?
Tier multipliers are tied to where a customer sits in your loyalty programme (Bronze, Silver, Gold, VIP tier). VIP status is a manual flag you apply in Tracksies HQ, separate from the loyalty tier structure. A customer could be on your Silver tier but flagged as VIP — they’d get whichever rate is higher.