Setting Up Tiers

Think of tiers like airline status levels — Bronze, Silver, Gold, and up. The more your customers shop with you, the higher they climb, and the better the perks they unlock. Tiers are one of those features that quietly do a lot of heavy lifting: they give your best customers a reason to keep coming back, and they give everyone else something to aspire to.

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Why It Matters

Customers who know they’re close to the next tier shop more. It’s that simple. When someone sees “you need 84 more points to reach Gold,” they often make that happen. Tiers turn casual buyers into repeat customers and repeat customers into loyal ones — not because you asked them to, but because the system makes it genuinely rewarding to stay.

Without tiers, every customer gets the same experience regardless of how much they’ve spent with you. That’s fine for a first-time buyer. It’s a missed opportunity for someone who’s spent $2,000 at your store.

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What You’ll Need

• Tracksies Perkie installed and activated (requires the Perkie activation key alongside Tracksies HQ)
• Enable the feature toggle. VIP Tiers are turned off by default. Go to Tracksies > Settings > Features, find the Perkie tile, and make sure VIP Tiers is toggled on. Without this, the Tiers tab won’t appear in your Perkie settings.
• A moment to review the default tiers — they’re ready to go out of the box, so you may not need to change anything

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How Tiers Work

Tiers are based on lifetime points earned — not a customer’s current points balance. This is an important distinction. When a customer redeems points for a discount, their tier doesn’t drop. They earned those points, they climbed that ladder, and they stay there. Spending points is a reward, not a penalty.

Whenever a customer earns points (on a purchase, for example), Perkie recalculates their lifetime total and checks whether they’ve crossed into a new tier. If they have, they move up immediately.

The Default Tiers

Perkie creates four tiers automatically when it first activates. You don’t need to do anything to get started — they’re already in place:

The multiplier is applied to points earned on purchases. A Gold customer earns 1.5 points for every point a Bronze customer earns on the same purchase. So as customers climb, they earn faster — which keeps momentum going.

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The Steps

Viewing Your Tiers

1. In your WordPress admin sidebar, go to Tracksies > Perkie
2. Click the Tiers tab at the top of the page

You’ll see all your tiers listed with their current settings.

Editing a Tier

1. Go to Tracksies > Perkie > Tiers
2. Click Edit next to the tier you want to change
3. Update the Tier Name, Points Threshold, or Multiplier as needed
4. Click Save Tier to apply your changes

A few things to keep in mind:

• The base tier (the one with a threshold of 0 points) can’t be deleted — there always needs to be somewhere for customers to start.
• Thresholds must be unique. You can’t have two tiers both starting at 500 points.
• Multipliers can be any decimal value. 1.0x means no bonus. 2.0x means double points. 1.5x means 50% more.

Adding a New Tier

1. Go to Tracksies > Perkie > Tiers
2. Click Add Tier
3. Enter a Tier Name (something that fits your brand — “Platinum”, “Diamond”, “Elite”, whatever feels right)
4. Set the Points Threshold — the lifetime points total at which customers reach this tier
5. Set the Multiplier for this tier
6. Click Save Tier

The new tier slots automatically into the right position based on its threshold.

Deleting a Tier

1. Go to Tracksies > Perkie > Tiers
2. Click Delete next to the tier you want to remove

You can’t delete the base tier (threshold of 0). Every other tier is deletable. Customers who were in a deleted tier are automatically reassigned to the appropriate tier based on their lifetime points.

Setting a Loyalty Discount per Tier

Each tier can have a default loyalty discount percentage attached to it — an automatic cart discount that kicks in when customers re-purchase products they’ve bought before. This is set on the tier itself and acts as a fallback when no product-level or category-level loyalty discount is configured.

See the Loyalty Discount article for the full picture on how this works and how to set it up.

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What Customers See

Customers can check their tier status at any time by visiting My Account > Perks. On that page they’ll see:

• Their current tier — displayed as a badge with the tier name
• Their points multiplier — shown if their multiplier is above 1.0x (no need to show Bronze customers they’re getting 1.0x — it’s not exactly exciting)
• A progress bar — showing how far along they are toward the next tier
• Their progress in points — “You need 214 more points to reach Gold”
• Or, if they’re at the top: “You’ve reached the highest tier!” — a small but satisfying moment

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Common Questions

Can customers drop down a tier?
Not currently. Tiers only go up. Once a customer reaches Gold, they stay there — even if they don’t shop again for months. Tiers are meant to reward loyalty, not create anxiety about maintaining status.

What happens if I change a tier’s threshold?
Customers are recalculated automatically. If you lower the Silver threshold from 500 to 300 points, anyone with 300+ lifetime points who was previously in Bronze will move up to Silver. If you raise a threshold, customers below the new threshold will drop back to the tier below. Changes apply across all customers, so think through the impact before adjusting thresholds on an active programme.

What if I want to start fresh with completely different tier names?
You can edit or delete the default tiers and create your own. The only restriction is that there must always be a base tier at 0 points. Everything else is yours to name and configure however you like.

Do tiers affect the loyalty discount?
Yes — if you set a loyalty discount percentage on a tier, that discount applies to repeat purchases for customers at that tier level. Higher tiers can get a higher repeat-purchase discount, which is a nice way to reward your best customers with even more value. See Loyalty Discount for details.

Can I have more than four tiers?
Absolutely. The four default tiers are just a starting point. Add as many as you like — some stores run two tiers, some run six. There’s no fixed limit.

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Related Guides

• Loyalty Discount — set up automatic repeat-purchase discounts per tier, category, or product