Trustpilot Reviews

Display your Trustpilot reviews right alongside your product and Google reviews — all in one place, styled to match your brand.

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What This Is

Trustpilot integration brings your Trustpilot business reviews into Trustie Pro. Instead of sending customers to a separate Trustpilot page, your reviews show up on your own site — on the Reviews Page, in the floating widget, and in your Squizzie reports.

There are two ways to connect:

• API mode — Enter your API key and Trustie fetches your reviews directly. You get full control over styling, reviews appear as native Trustie cards, and they’re included in your stats and reports. This is the recommended approach.
• TrustBox mode — Enter your Business Unit ID without an API key, and Trustie embeds Trustpilot’s official widget on your Reviews Page. It works, but Trustpilot controls how it looks, and the reviews aren’t included in your aggregated stats or Squizzie reports.

Think of it like the difference between having a photo printed and framed in your living room versus having a TV showing someone else’s slideshow. Both show the picture, but one fits your space.

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Before You Start

• Trustie Pro activated on your WordPress site
• A Trustpilot Business account (you’ll need your Business Unit ID)
• For API mode: a Trustpilot API key (available from your Trustpilot Integrations page)
• The Trustpilot Reviews feature enabled — go to Tracksies > Settings > Features, find the Trustie module tile, and make sure Trustpilot Reviews (trustie.trustpilot_reviews) is switched on

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Finding Your Business Unit ID

Your Business Unit ID is how Trustpilot identifies your business. You’ll need this regardless of which mode you use.

1. Log in to your Trustpilot Business account at business.trustpilot.com
2. Look at the URL in your browser — it contains your Business Unit ID
3. Copy the ID (it’s a long alphanumeric string)

If you’re not sure where to find it, Trustpilot’s help centre has a guide. The important thing is that it matches the business profile you want to display reviews from.

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Setting Up Trustpilot

Configure Trustpilot in Trustie > Settings > Trustpilot:

1. Enter your Business Unit ID
2. If you have an API key, enter it in the API Key field
3. Choose your preferred Widget Style (Carousel, Grid, List, or Mini)
4. Click Test Connection to verify everything works
5. Click Save Changes

Visual styling (colours, card appearance) is managed separately in Tracksies > Designer > Trustpilot tab.

What You’ll See in the Designer

The Trustpilot tab has a few sections:

• Business Unit ID — Required for both modes. This tells Trustie which Trustpilot business to connect to.
• TrustBox Widget Style — Only visible when you don’t have an API key. Choose between Carousel, Grid, or Mini layouts for the embedded widget.
• API Key — Optional but recommended. Unlocks the full integration.
• Test Connection — A button that checks your credentials and shows your business details if everything is working.
• API Unlocks — An info box showing what you get with an API key. Items appear with green checkmarks when your API key is connected, or greyed out when it’s not.

What the API Unlocks

When you add an API key, you get:

• Full review text and author details
• Custom card styling via the Designer (your colours, your fonts, your look)
• Business replies displayed on review cards
• Reviews included on your Reviews Page and in the floating widget
• JSON-LD structured data for SEO (rich results in Google)
• Reviews included in Squizzie analytics and reports

Without an API key, you get the TrustBox embed — which works, but it’s Trustpilot’s styling and layout, not yours.

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How Reviews Appear

On the Reviews Page

Your Reviews Page gets a Trustpilot tab alongside your existing tabs (Product Reviews, Google, Testimonials, etc.).

In API mode:

• Trustpilot reviews appear as native Trustie review cards, styled with your Designer settings
• Each card shows the reviewer’s name, star rating, review title, review content, and date
• If you’ve replied to a review on Trustpilot, your business reply appears on the card too
• Trustpilot reviews are mixed into the All tab alongside your other review sources, sorted by date
• Your aggregate stats (total reviews, average rating) include Trustpilot reviews in the calculation

In TrustBox mode:

• The Trustpilot tab shows the embedded TrustBox widget
• Reviews are not mixed into the All tab (Trustie doesn’t have access to the individual review data)
• Trustpilot reviews are not included in your aggregate stats
• A note appears explaining that connecting your API key gives you full styling control

On Review Cards

Trustpilot reviews display a small green star badge (the Trustpilot brand icon) in the corner of each review card. This helps customers identify which reviews came from Trustpilot versus your other sources. The badge appears automatically — no configuration needed.

In the Floating Widget

If you’re using the floating review widget, Trustpilot reviews can appear there too (API mode only). They’re treated the same as any other review source.

In Structured Data (SEO)

In API mode, Trustpilot reviews are included in the JSON-LD structured data that Trustie outputs on your pages. This means Google can pick up your Trustpilot reviews for rich results (those star ratings you see in search results).

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Trustpilot in Squizzie Reports

If you’re running Squizzie alongside Trustie Pro, Trustpilot reviews automatically appear in your analytics:

• Source breakdown — The donut chart on your Squizzie dashboard shows Trustpilot as a separate slice (in Trustpilot’s signature green), so you can see how many reviews come from each source
• Average rating per source — See how your Trustpilot rating compares to your product reviews and Google reviews
• PDF reports — Trustpilot is included in the source breakdown table in your exported reports
• Trend tracking — Monitor how your Trustpilot review volume and ratings change over time

This only works in API mode. In TrustBox mode, Squizzie can’t access the individual review data, so Trustpilot won’t appear in your analytics. If the feature is enabled but you haven’t added an API key, Squizzie shows a footnote: “Trustpilot reviews not included — API key required for data access.”

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Choosing Between API and TrustBox Mode

Our recommendation: If you can get an API key, use API mode. The styling control and analytics integration make it worth the extra step.

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Common Questions

Where do I get a Trustpilot API key?
Log in to your Trustpilot Business account and go to the Integrations section. You’ll find API access there. Some Trustpilot plans include API access; others may require an upgrade. Check your Trustpilot plan details.

How often are reviews updated?
In API mode, Trustie caches your Trustpilot reviews for 24 hours. This keeps things fast without hammering the Trustpilot API. New reviews will appear within a day of being posted on Trustpilot. You can force a refresh from the Designer tab if you need reviews to update sooner.

Can I choose which Trustpilot reviews to show?
Not individually — Trustie fetches your most recent 20 reviews from Trustpilot. There’s no way to cherry-pick specific reviews or exclude negative ones (and honestly, showing a mix of ratings builds more trust than a page of perfect scores).

Do Trustpilot reviews count toward my star rating on Google?
They can. In API mode, Trustpilot reviews are included in the JSON-LD structured data on your site, which Google uses for rich results. Whether Google actually displays them depends on Google’s own algorithms.

What if I disconnect my API key later?
Trustie falls back to TrustBox mode if you have a Business Unit ID set, or hides the Trustpilot tab entirely if you clear both fields. No data is lost — Trustie doesn’t store Trustpilot reviews permanently, it fetches them fresh from the API.

I see “Displayed via Trustpilot” on my Reviews Page — what does that mean?
That message appears in TrustBox mode. It means you’re using the embedded widget, and the reviews are styled and served by Trustpilot, not by Trustie. To get full styling control, add your API key in the Designer > Trustpilot tab.

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Troubleshooting

Test Connection button shows an error
Double-check your Business Unit ID and API key. Even one wrong character will break the connection. If you recently generated a new API key, give it a few minutes to activate on Trustpilot’s end.

Trustpilot tab doesn’t appear in the Designer
Check that the Trustpilot Reviews feature is enabled. Go to Tracksies > Settings > Features, find the Trustie module tile, and confirm the Trustpilot toggle is switched on. If the Trustie module itself is toggled off, none of its sub-features will appear.

Reviews show on the Trustpilot tab but not on the All tab
This happens in TrustBox mode. The All tab only includes reviews that Trustie has actual data for, and TrustBox mode doesn’t provide individual review data. Connect your API key to get reviews mixed into the All tab.

Trustpilot reviews aren’t showing in Squizzie
Squizzie requires API mode. Check that you have both a Business Unit ID and an API key entered in the Designer > Trustpilot tab, and that the Test Connection succeeds. Also confirm Squizzie is checking for the Trustpilot feature flag — if the feature was recently enabled, Squizzie may need to refresh its data (wait for the next cache cycle, or trigger a manual report).

The TrustBox widget looks different from my site’s design
That’s expected in TrustBox mode. The widget uses Trustpilot’s own styling, not your Designer settings. For a consistent look that matches your brand, switch to API mode by adding your API key.

Need more help? Check our FAQ & Troubleshooting guide or contact support.