Collect reviews about your store or brand as a whole — not tied to any specific product.
—
What Are Site Reviews?
Product reviews are great when you sell physical goods, but what if someone loves your store — your service, your shipping speed, your customer support? That’s what site reviews capture.
Site reviews are store-level or brand-level reviews. They live alongside your product reviews in Trustie’s system but aren’t attached to any particular product. Think of them as your store’s reputation in review form.
This is especially powerful for service businesses, agencies, consultants, or anyone who doesn’t sell products through WooCommerce. Site reviews work without WooCommerce at all — so if you’re running a portfolio site, a coaching business, or a service-based company, you can still collect and display genuine customer feedback.
—
How Site Reviews Differ from Product Reviews
| Product Reviews | Site Reviews | |
|---|---|---|
| Attached to | A specific WooCommerce product | Your store/brand as a whole |
| Requires WooCommerce | Yes | No |
| Submitted via | Product page review form | Site review form (shortcode or widget) |
| Appears on | Product pages | Reviews page, floating widget, wherever you place the shortcode |
| Moderation | Same queue | Same queue |
| Custom forms | Per-product/category via Form Builder | One site review form via Form Builder |
Both types share the same moderation workflow, the same admin interface, and the same display styling. The only real difference is what they’re about.
—
Enabling Site Reviews
Site reviews are enabled by default. To check or toggle the feature:
- Go to Tracksies > Settings > Features (or Trustie > Settings > Features if running standalone)
- Find Site Reviews under the Trustie section
- Toggle it on or off
- Save
—
Adding the Site Review Form to a Page
Use the shortcode to place a site review submission form on any page:
[trustie_form type="site"]Drop this into any page, post, or page builder module. When a visitor loads the page, they’ll see a review form with a star rating, title, review text, and fields for their name and email.
What Visitors See (Default Form)
If you haven’t created a custom site review form in the Form Builder, visitors get the default form:
- Star rating (1-5)
- Review title
- Review text — with a placeholder that uses your site name: “Share your experience with {Your Site Name}…”
- Name
The form submits via AJAX, so the page doesn’t reload. Visitors see a confirmation message once their review is submitted.
Using a Custom Form
If the default fields aren’t enough, you can create a custom site review form in the Form Builder with any extra fields you need. When a custom form exists, the [trustie_form type="site"] shortcode automatically uses it instead of the default.
See Creating a Custom Site Review Form below.
—
Displaying Site Reviews
On a Page (Shortcode)
Use the [trustie_site_reviews] shortcode to display submitted and approved site reviews in a grid:
[trustie_site_reviews]This renders a grid of review cards — the same style as product reviews, but without a product name attached. You can also use the [trustie_store_reviews] shortcode for more layout options:
[trustie_store_reviews layout="grid" columns="3" limit="12"]See the Shortcodes Reference for the full list of parameters.
In the Floating Widget
The floating review widget includes a Store tab that shows your site reviews alongside product reviews and Google reviews. Visitors can click between tabs to see different types of feedback.
The Store tab appears automatically when you have approved site reviews. No extra configuration needed.
On the Reviews Page
If you’re using the [trustie_reviews_page] shortcode for a dedicated reviews page, site reviews appear in their own Store tab within the tabbed interface.
—
Creating a Custom Site Review Form
The Form Builder lets you create a tailored site review form with custom fields — demographic questions, dropdowns, scales, whatever you need.
Step 1: Create the Form
- Go to Trustie > Forms
- Click Add New Form
- Give it a name (e.g. “Site Review Form”)
Step 2: Add Your Fields
Drag fields from the sidebar onto the form canvas. For a site review form, you might add:
| Field | Type | Why |
|---|---|---|
| How did you find us? | Select | Understand your referral sources |
| How long have you been a customer? | Select | Context for the review |
| Would you recommend us? | Yes/No | Simple advocacy metric |
| What could we improve? | Textarea | Actionable feedback |
You still get the standard star rating, title, and review text automatically — the custom fields are in addition to those.
Step 3: Assign to Site Reviews
This is the key step:
- In the Form Builder sidebar, find Use For
- Select Site Reviews Only
- Save the form
Now, whenever the [trustie_form type="site"] shortcode renders, it uses this custom form instead of the default.
—
Moderation
Site reviews go through the same moderation queue as product reviews. You’ll find them in WooCommerce > Reviews or Trustie > Moderation, depending on your setup.
Each site review is clearly labelled so you can tell it apart from product reviews at a glance. You can approve, reject, or mark as spam — the same actions you’d take with any other review.
Your moderation mode (Manual, Auto, or Smart) applies to site reviews too. If you’re using Smart moderation, note that site reviews don’t have a “verified purchase” status (there’s no product to verify against), so they’ll follow the unverified path — which typically means they’re held for manual approval.
—
Practical Setup: A Complete Example
Here’s how you might set up site reviews for a service business:
- Create a “Reviews” page in WordPress
- Add the submission form at the top:
[trustie_form type="site"] - Add the review display below it:
[trustie_store_reviews show_summary="true" layout="grid" columns="2"] - Enable the floating widget in Trustie > Designer > Widget — site reviews will appear in the Store tab
- Set the Reviews page in Trustie > Settings > Layout so the widget’s “See All Reviews” link points there
That’s it. Visitors can submit reviews on the page, see what others have said, and access reviews from the floating widget on any page of your site.
—
Common Questions
Can I have both product reviews and site reviews?
Absolutely. They’re separate systems that share the same infrastructure. If you’re running WooCommerce, you’ll likely want both — product reviews on product pages, and site reviews on a dedicated page or in the widget.
Do site reviews count toward my Google Merchant Feed?
No — the merchant feed is specifically for product reviews tied to product IDs. Site reviews are for your store’s overall reputation. They do, however, appear in the floating widget and on your reviews page, contributing to your overall social proof.
Can I incentivise site reviews?
Site reviews follow the same reward rules as product reviews. When the Perkie add-on is active and Review Incentives are enabled there, approved site reviews earn the same coupon or loyalty points as product reviews.
Do site reviews show up in Google search results?
Trustie outputs JSON-LD schema markup for site reviews where appropriate. Whether Google chooses to display rich snippets for your site reviews depends on their own criteria — but the structured data is there.
—
If Something’s Not Working
Site review form not appearing:
- Check that Site Reviews is enabled in Settings > Features
- Make sure you’re using the correct shortcode:
[trustie_form type="site"] - If you’ve created a custom form, verify it’s assigned to Site Reviews Only in the Form Builder
Submitted reviews not showing up:
- Check the moderation queue — site reviews may be waiting for approval
- Verify you’re displaying them with the right shortcode (
[trustie_site_reviews]or[trustie_store_reviews]) - Clear any page cache
Store tab not appearing in the widget:
- You need at least one approved site review for the tab to show
- Check that the widget is enabled in Trustie > Designer > Widget
Still stuck? Drop us a line at support@tracksies.com and we’ll help you sort it out.