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Helpful Voting

Let your visitors tell you (and each other) which reviews are the most useful.

What It Does

Helpful voting adds a simple “Was this review helpful?” prompt below each review, with Yes and No buttons. When visitors vote, the count updates in real time — “12 people found this helpful” — giving future shoppers a quick signal about which reviews are worth reading.

It’s a small feature that makes a big difference. On a product with dozens of reviews, helpful votes help the best ones rise to the top — so visitors don’t have to wade through everything to find the feedback that matters.

Enabling Helpful Voting

Helpful voting is on by default. To check or toggle it:

  1. Go to Trustie > Settings > Reviews
  2. Find Helpful Votes
  3. Toggle it on or off
  4. Save

Once enabled, the voting buttons appear automatically on all review cards — both product reviews and site reviews.

How It Looks to Visitors

Below each review, visitors see:

> Was this review helpful?
> [ Yes ] [ No ]

After voting, the button they clicked is highlighted and the count updates:

> 12 people found this helpful

The interaction is quick, lightweight, and doesn’t require the visitor to be logged in.

How Voting Is Tracked

Trustie uses a combination of cookies and IP address to prevent duplicate voting:

  • When a visitor votes, a cookie is set in their browser recording which reviews they’ve voted on
  • The visitor’s IP address is also recorded alongside the vote
  • If someone tries to vote on the same review twice, the button is already highlighted and no duplicate vote is registered

This isn’t bulletproof (clearing cookies or switching networks would allow a repeat vote), but it’s a practical balance between preventing casual abuse and not requiring visitors to create an account just to click “helpful.”

What Gets Stored

Each review tracks two counts:

FieldWhat It Is
Helpful countNumber of “Yes” votes
Unhelpful countNumber of “No” votes

These counts are stored directly on the review record. No personal data from voters is stored long-term — the IP check is used only at the moment of voting to detect duplicates.

How It Affects Review Ordering

Helpful vote counts can influence how reviews are sorted. When visitors use the sort controls on your review display, the most-helpful reviews can be surfaced first.

This means reviews that your customers find genuinely useful get more visibility over time, while less helpful reviews naturally sink lower. It’s a self-improving system — the more people vote, the better the review ordering gets.

Where Voting Appears

Helpful voting buttons show on review cards everywhere reviews are displayed:

  • Product pages — below each product review
  • Reviews page — on the dedicated reviews page ([trustie_reviews_page])
  • Site reviews — on store-level review displays
  • Shortcode displays — anywhere you use [trustie_reviews] or [trustie_store_reviews]

The buttons do not appear in the floating widget (the widget shows a compact view of reviews without interactive elements).

Common Questions

Can I see vote counts in the admin?
Yes — when viewing individual reviews in the admin panel, you can see the helpful and unhelpful vote counts for each review.

Does voting work on mobile?
Yes. The buttons are touch-friendly and work on all devices.

Can I disable voting for specific reviews?
Voting is a global setting — it’s either on for all reviews or off for all reviews. You can’t toggle it per-review.

Do Google Reviews show helpful voting?
No — Google Reviews displayed via the Google Places integration are read-only. Helpful voting only applies to reviews submitted through Trustie.

If Something’s Not Working

Voting buttons not appearing:

  • Check that Helpful Votes is enabled in Trustie > Settings > Reviews
  • Clear any page cache — cached pages may not reflect the setting change immediately
  • Check for JavaScript errors in your browser console

Vote count not updating:

  • The count updates via AJAX — check your browser console for errors
  • Disable caching plugins temporarily to rule out stale page content
  • Verify the AJAX endpoint is accessible (some security plugins block certain AJAX requests)

Still stuck? Drop us a line at support@tracksies.com and we’ll help you sort it out.

How can we help?