Tiles & Data Sources

Squizzie gives you well over a hundred tiles — individual metric cards you can drag into your reports. They’re organised into categories like Revenue, Orders, Customers, and so on, making it easy to find the numbers you care about.

Which tiles are available to you depends on which plugins you have active. The core WooCommerce tiles are always there — revenue, orders, products, coupons, and more. But when you add other Tracksies plugins (or connect Google Analytics), you unlock additional data sources and the tiles that go with them.

This page maps out every tile, what it shows, and what you need to have active to use it.

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Data Sources

Every tile pulls its data from a data source. Here’s what’s available and where the data comes from:

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Plugin Badges

In the tables below, you’ll see coloured badges next to some tiles. These tell you which plugin provides the data:

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Tiles by Category

Analytics (15 tiles)

• Avg Session Duration
• Bounce Rate
• Conversion Rate
• Conversions
• Most Visited Pages
• Most Visited Posts
• Most Visited Products
• New Users
• Page Views
• Pages per Visit
• Sessions
• Top Campaigns
• Top Landing Pages
• Traffic by Medium
• Users

Business (10 tiles)

• Direction Requests
• Google Rating
• Google Reviews
• Phone Calls
• Profile Actions
• Profile Views
• Reviews Awaiting a Reply
• Views on Google Maps
• Views on Google Search
• Website Clicks

Campaign (3 tiles)

• Coupon Performance
• Top Products Sold
• Top Referrers

Coupons (16 tiles)

• AOV with Coupon
• AOV without Coupon
• Avg Coupon Discount
• Coupon Discounts
• Coupon Order Revenue
• Coupon ROI
• Coupons Used
• Discount Dependency
• Most Couponed Category
• Most Couponed Product
• Most Used Coupon
• New Customer Coupon %
• New Customers Using Coupons
• Returning Customer Coupon %
• Returning Customers Using Coupons
• Top 3 Coupons

Customers (10 tiles)

• Avg Customer LTV
• Avg Orders per Customer
• LTV Growth
• Median CLV
• New Customers
• Repeat Purchase Rate
• Retention Rate
• Returning Customers
• Top 10% CLV
• Total Customers

Forms (4 tiles)

• Excluded Submissions
• Form Conversion Rate
• Form Submissions
• Submissions by Form

Growth (4 tiles)

• Growth by Category
• Growth by Product
• Order Growth
• Revenue Growth

Loyalty (14 tiles)

• Active members
• Avg balance per customer
• Points earned
• Points expired
• Points in circulation
• Points redeemed
• Redemption rate
• Referral conversion rate
• Referrals
• Referrals completed
• Referrals pending
• Revenue from referrals
• Tier distribution
• Top referrers

Orders (7 tiles)

• Avg Order Value
• Best Day of the Week
• Items Sold
• Orders
• Orders by Status
• Payment Methods
• Top Billing Countries

Other (1 tile)

• Top Pages

Pagespeed (5 tiles)

• Accessibility Score
• Adjusted Performance
• Cumulative Layout Shift
• Largest Contentful Paint
• Performance Score

Products (5 tiles)

• Frequently Bought Together
• Low Stock Items
• Most First-Purchase Product
• Out of Stock
• Top Selling Product

Profit (3 tiles)

• Profit
• Profit Margin
• Total COGS

Returns (5 tiles)

• Avg Refund Value
• Refund Count
• Refund Rate
• Refunds
• Refunds This Period

Revenue (3 tiles)

• Net Revenue
• Revenue
• Shipping Revenue

Search (8 tiles)

• Avg Search Position
• Search CTR
• Search Clicks
• Search Impressions
• Search by Country
• Search by Device
• Top Pages in Search
• Top Search Terms

Site Search (7 tiles)

• Avg results per search
• No-result rate
• No-result searches
• Search mode split
• Searches
• Searches that found nothing
• Top searches

Support (11 tiles)

• AI tokens used
• Avg hours to close
• Chat satisfaction
• Chats escalated
• Chats started
• Escalation rate
• Open tickets
• Tickets by source
• Tickets by status
• Tickets closed
• Tickets opened

Tracksies (3 tiles)

• At Risk Customers
• Revenue from Tagged Customers
• VIP Customers

Trustie (6 tiles)

• Avg Rating
• Product Ratings
• Reviews Received
• Reviews by Source
• Store Ratings
• Testimonials Received

What Can I Report On Right Now?

If you’re not sure which tiles are available to you, here’s a quick guide based on your setup:

• WooCommerce only — You get around 53 tiles covering revenue, orders, products, customers, coupons, discount analytics, growth, profit, refunds, and basic reviews. That’s a solid foundation for most stores.

• + Tracksies HQ — Adds around 10 tiles for customer intelligence: lifetime value metrics, retention rate, repeat purchase analysis, VIP and at-risk customer counts, and tagged customer revenue.

• + Trustie Pro — Enhances 4 review tiles with richer data from Trustie’s review system, including store reviews, testimonials, and photo reviews.

• + Packsie — Adds 3 returns analysis tiles: return rate, returns count, and average refund value.

• + Pipesie — Adds 4 lead management tiles: new leads, conversion rate, pipeline value, and lead scoring.

• + Google Analytics — Adds 8 traffic and conversion tiles: sessions, users, pageviews, bounce rate, session duration, and conversion metrics.

• + Google Search Console — Adds 4 search performance tiles: clicks, impressions, CTR, and average position from organic Google Search.

• + Google Business Profile — Adds 5 local engagement tiles: profile views, phone calls, directions, website clicks, and Google reviews.

• + PageSpeed Insights — Adds 5 site health tiles: performance scores, Core Web Vitals (LCP, CLS), and accessibility.

• Full stack (all plugins + Google services) — every tile in the catalogue, across every category. The complete picture of your store.

You can always see exactly which tiles are available in the report editor — categories that require a plugin you don’t have simply won’t appear in the tile picker.

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Common Questions

A tile shows zero — is it broken?

Probably not! Some tiles need data to be set up before they can show anything useful. A few common ones:

• Profit tiles need COGS (Cost of Goods Sold) prices set on your products. No COGS data = zero profit to calculate.
• Customer intelligence tiles (LTV, retention, etc.) need HQ’s customer sync to have run at least once. Head to Tracksies > Customers to check.
• Google Analytics tiles need your GA4 account connected in Tracksies > Settings > Squizzie.
• Review tiles need actual reviews to exist — if your store is brand new, give it a bit of time.

Can I use tiles from plugins I don’t have?

No — tiles only appear in the report editor when their required plugin is active. If you install a new plugin later, its tiles will automatically show up next time you edit a report.

What are the coloured badges on tiles?

They show which plugin provides the data for that tile. Blue means Tracksies HQ, gold means Trustie, pink means Packsie, green means Pipesie, and the chart icon means Google Analytics. Tiles with no badge use WooCommerce data and are always available.

Growth by Product and Growth by Category show as tables — why aren’t they small tiles?

Some metrics are richer than a single number and need more space to be useful. These “block” tiles render as full-width tables in your report, showing the breakdown across multiple products or categories with their individual growth percentages. They work great in the bottom row of a report page.