1. Home
  2. Tracksies Squizzie
  3. Building Reports
  4. Charts & Visualisations

Charts & Visualisations

Squizzie reports aren’t just tables and numbers — they come with proper charts that make your data easy to read at a glance. Whether you want to compare revenue against orders over time, or see how your customer base breaks down, there’s a chart type for it.

Chart Types

Combo Charts

Combo charts are the workhorses of Squizzie reporting. They let you combine multiple metrics on a single chart so you can spot trends and correlations without flipping between pages.

How they work: Absolute values (like revenue or order counts) display as bars, while rates and percentages (like profit margin or repeat purchase rate) display as lines. This keeps everything readable even when you’re mixing metrics with very different scales.

You can pick any combination of metrics from the following categories:

Revenue

  • Revenue (Gross)
  • Revenue (Net)
  • Shipping Revenue
  • Refunds

Orders

  • Orders
  • Avg Order Value
  • Items Sold

Customers

  • New Customers
  • Returning Customer Orders
  • Average CLV
  • Repeat Purchase Rate

Profit

  • Profit
  • Profit Margin %
  • COGS

Returns

  • Return Rate
  • Refund Total

Other

  • Coupons Used
  • Coupon Discount Value

Google Analytics (if connected)

  • Sessions
  • Users
  • Page Views

Pie Charts

Pie charts show how a single metric breaks down into its parts. They’re perfect for answering “what proportion?” questions — like how much of your revenue comes from each product category, or what percentage of customers are new versus returning.

There are 9 breakdown types available:

  1. New vs Returning Customers — WooCommerce data
  2. Revenue by Product Category — WooCommerce data
  3. Orders by Product Category — WooCommerce data
  4. Revenue Breakdown — COGS vs Profit (WooCommerce data)
  5. Customer Status Distribution — requires Tracksies HQ
  6. Lead Pipeline Status — requires Pipesie
  7. Returns by Reason — requires Packsie
  8. Reviews by Rating — WooCommerce, enhanced with Trustie Pro
  9. Customer Interactions by Type — requires Tracksies HQ

Some breakdowns require specific Tracksies plugins to be active. If you don’t have the required plugin, that breakdown type won’t appear in the list — no error messages, it just stays out of the way.

Donut Charts

Donut charts are exactly the same as pie charts but with a hole in the centre. Same data, same breakdown options — it’s purely a visual preference. Some people find donut charts easier to read because you can compare arc lengths more naturally. Others just reckon they look nicer. Pick whichever you prefer.

Adding Charts to Reports

In the report builder, charts are added as elements within a page row:

  1. Open your report in Tracksies > Squizzie > Reports
  2. Navigate to the page where you want the chart
  3. Add a new row or select an existing one
  4. Add a Chart element to the row
  5. Choose the chart type — Combo or Pie/Donut
  6. Select your metrics or breakdown type

For combo charts, you’ll pick which metrics to include and they’ll all appear together on the same axes. For pie and donut charts, you’ll choose one breakdown type from the list.

Chart Styling

Charts automatically pick up your Brand Hub colours, so they’ll match the rest of your report without any extra effort. If you’ve set up your brand palette in the Designer, those colours flow through to your chart bars, lines, and segments.

Comparison badges appear alongside chart data to show period-over-period changes. These are small indicators with up or down arrows and a percentage — so you can see at a glance whether revenue is trending up compared to last month, or if your return rate has dropped year-over-year. Badge colours are customisable through the report’s design settings.

Common Questions

Can I change chart colours?
Charts use your Brand Hub colour palette automatically. To change them, update your brand colours in Tracksies > Designer > Colours. The changes will flow through to all your reports.

How many metrics can I put on one combo chart?
There’s no hard limit, but keep it sensible. Two or three metrics on one chart tells a clear story. Six or seven starts to get crowded and hard to read. If you need to show lots of metrics, consider splitting them across multiple charts on the same page.

Why is a pie breakdown not showing?
Check that you have the required plugin installed and active. Some breakdowns (like Customer Status Distribution or Lead Pipeline Status) need specific Tracksies plugins. If the plugin isn’t active, that breakdown type won’t be available. Also make sure there’s actually data for the period you’re reporting on — a pie chart with no data has nothing to show.

Can I mix pie and combo charts on the same page?
Absolutely. Each chart element in a row is independent, so you can have a combo chart next to a pie chart, or stack them in separate rows — whatever layout works best for your report.

Do Google Analytics metrics require any setup?
Yes — you’ll need to connect your Google Analytics account in Squizzie settings first. Once connected, the GA metrics (Sessions, Users, Page Views) will appear as options in the combo chart metric picker.

How can we help?