The analytics dashboard is your at-a-glance view of how your store is performing. It lives at Tracksies > Squizzie and shows your key metrics — revenue, orders, customers, average order value, and more — in a clean layout that updates every time you load the page. Think of it as the numbers you’d check first thing in the morning, all in one place instead of scattered across half a dozen WooCommerce screens.
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Why This Matters
Most store owners have a mental checklist they run through every day: How many orders came in? What did we make? Is this week tracking ahead of last week? But getting those answers from WooCommerce means clicking into different screens, doing mental arithmetic, and never quite being sure you’re comparing apples to apples.
The dashboard puts all of that in front of you in one view. You open it, you see the numbers, and you know where you stand. No digging, no calculating, no guesswork. And because it supports comparison periods, you can see at a glance whether things are trending up, down, or holding steady — without needing a spreadsheet.
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Before You Start
- Squizzie installed and active with a valid licence (see Getting Started if you haven’t set this up yet)
- WooCommerce order data — the dashboard reads from your existing orders, so you need at least some order history for the numbers to be meaningful
- Tracksies HQ active — required for Squizzie to function
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The Date Range Picker
At the top of the dashboard you’ll see a date range selector. This controls which period the dashboard is showing data for.
Preset ranges let you jump quickly to common periods:
- Today
- Yesterday
- Last 7 days
- Last 30 days
- This month
- Last month
- This quarter
- Last quarter
- This year
- Last year
Custom range lets you pick any start and end date. Useful for specific campaigns, seasonal windows, or financial reporting periods that don’t line up with calendar months.
The date range you select applies to every widget on the dashboard simultaneously — you’re always looking at a consistent picture.
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Comparison Periods
This is where the dashboard gets genuinely useful. Below the date range picker, you can enable a comparison period to see how your current numbers stack up against a previous timeframe.
Two comparison modes are available:
Previous period
Compares your selected range against the immediately preceding period of the same length. If you’re looking at the last 30 days, the comparison shows the 30 days before that. If you’ve selected March, the comparison shows February.
This is the mode you’ll use most often — it answers the question “are we doing better or worse than we just were?”
Year-over-year
Compares your selected range against the same dates one year ago. If you’re looking at March 2026, the comparison shows March 2025.
This is the mode for spotting seasonal patterns and measuring real growth. A dip in January might look alarming compared to December, but completely normal compared to last January.
When a comparison period is active, each widget shows the current value, the comparison value, and a percentage change indicator. Green means up, red means down — at a glance, you can see which numbers are moving in the right direction.
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Dashboard Widgets
The dashboard is made up of widgets — cards that each show a specific metric or group of metrics. Here’s what you’ll see.
Revenue
Your total revenue for the selected period, calculated from completed and processing orders. This is the headline number most store owners care about first. With comparison enabled, you’ll see the change as both a dollar amount and a percentage.
Orders
Total number of orders placed in the period. Paired with revenue, this gives you a quick sense of volume — whether your revenue is coming from many small orders or fewer large ones.
Average Order Value
Revenue divided by orders. A rising AOV means customers are spending more per transaction, which is often more sustainable than just getting more orders. This is one of the most useful metrics to track over time.
Customers
How many unique customers placed orders in the period. The widget distinguishes between new customers (first order ever) and returning customers (have ordered before). The ratio between these two tells you a lot about whether your store is growing through acquisition, retention, or both.
Top Products
A ranked list of your best-selling products for the period, by revenue or by quantity. Handy for spotting which products are driving your numbers — and which might need a promotional push.
Top Categories
Similar to top products, but grouped by product category. Useful for stores with large catalogues where individual product rankings are less meaningful than category-level trends.
Refunds
Total refund amount and count for the period. Nobody likes looking at this one, but it’s important. A spike in refunds can flag product quality issues, fulfilment problems, or a campaign that attracted the wrong customers.
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How Data Sources Work
The dashboard’s core data comes from WooCommerce — orders, revenue, products, customers, and refunds. This data is always available as long as WooCommerce is active and you have order history.
When you install other Tracksies plugins, the dashboard can expand with additional widgets:
| Plugin | Dashboard data |
|---|---|
| Tracksies HQ | Customer lifetime value, purchase frequency, customer segments |
| Trustie Pro | Review counts, average rating, recent review activity |
| Packsie | Return rate, top return reasons |
| Perkie | Points earned/redeemed, active loyalty members, tier distribution |
| Pipesie | Lead volume, enquiry-to-order conversion |
You don’t need to configure this — the widgets appear automatically when the relevant plugin is active, and disappear cleanly if you deactivate it. The dashboard adapts to whatever you have installed.
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Quick Actions
The dashboard isn’t just for looking — you can act on what you see.
Create a report
From the dashboard, click the Create Report button to jump into the report builder with your current date range pre-filled. This is the fastest path from “I noticed something interesting in the dashboard” to “here’s a proper report I can share.”
Export PDF
Click Export PDF to generate a quick PDF snapshot of the dashboard’s current view. This isn’t the same as a full custom report — it’s a fast export of what’s on screen right now, using your Designer styling. Good for a quick email to your business partner or a record of today’s numbers.
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Refreshing Data
The dashboard loads fresh data every time you open the page or change the date range. There’s no caching layer between you and your WooCommerce data — what you see is what’s in the database right now.
If you’ve just processed an order or issued a refund and the dashboard doesn’t reflect it yet, try refreshing the page. In rare cases, WooCommerce’s own order status transitions can take a moment to complete in the background (especially for payment gateway callbacks), but this is measured in seconds, not minutes.
There’s no manual “sync” or “rebuild” button because there’s nothing to sync — Squizzie queries your order data directly.
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Common Questions
How often does the data update?
Every time you load the dashboard or change the date range. There’s no scheduled refresh or polling interval — it’s always live. If an order comes in while you’re looking at the dashboard, refresh the page and you’ll see it.
What if I see “No data” on some widgets?
This means there are no matching records in the selected date range. Try expanding the date range to confirm that data exists for a broader period. If you have orders in WooCommerce but they’re still not showing, check that your site is using WooCommerce’s High-Performance Order Storage (HPOS) — Squizzie reads from HPOS tables. You can check this at WooCommerce > Settings > Advanced > Custom order tables.
Can I customise the dashboard layout?
The dashboard layout is fixed — it’s designed to show the most important metrics in a sensible arrangement without requiring configuration. If you want full control over which metrics appear and how they’re laid out, that’s what the report builder is for. Think of the dashboard as your quick-glance summary, and reports as your customisable deep-dives.
Does the dashboard count guest orders?
Yes. Revenue, order count, and average order value include all orders regardless of whether the customer had an account. The customer widget tracks unique customers by email address, so guest orders from the same email are grouped together.
Why do my dashboard numbers differ slightly from WooCommerce’s analytics?
This can happen if WooCommerce’s built-in analytics hasn’t finished its background processing for recent orders, or if there are differences in how order statuses are filtered. Squizzie counts orders with “completed” and “processing” statuses by default. If your store uses custom order statuses, some orders may be included or excluded differently.
Can I see the dashboard on my phone?
The dashboard is responsive and works on mobile browsers, but it’s designed for desktop use. On smaller screens, widgets stack vertically and charts scale down. For a proper mobile experience, we’d recommend generating a PDF report and reading it on your phone or tablet — PDFs are optimised for readability at any size.
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If Something Goes Wrong
The dashboard is slow to load:
On stores with very large order histories (50,000+ orders), the initial dashboard load can take a few seconds while the queries run. This is normal. If it’s consistently slow, check your hosting performance — shared hosting with limited database resources is the most common cause. Upgrading to a managed WordPress host or increasing your database server resources will help significantly.
Comparison percentages seem wrong:
Double-check that the comparison period actually has data. If you’re comparing March 2026 against March 2025 but your store only launched in June 2025, the year-over-year comparison will show “N/A” or extreme percentages because the comparison period is empty. Switch to “previous period” comparison in those cases.
A widget shows a different number than I expected:
The most common cause is a date range mismatch — make sure the dashboard’s date range matches the period you’re mentally comparing against. Also check which order statuses are being counted. Squizzie counts completed and processing orders; orders that are still “on hold” or “pending payment” aren’t included in revenue figures.
Some widgets are missing:
Widgets tied to other Tracksies plugins only appear when those plugins are active. If you previously had Trustie Pro installed and now the review widget is gone, it’s because Trustie Pro has been deactivated. Reactivating the plugin will bring the widget back.
Need more help?
Check our FAQ & Troubleshooting guide for more answers, or contact support. Enabling debug logging first at Tracksies > Settings > Debug and clicking Copy for Support gives us everything we need to help you quickly.