Squizzie gives you 80+ tiles — individual metric cards you can drag into your reports. They’re organised into categories like Revenue, Orders, Customers, and so on, making it easy to find the numbers you care about.
Which tiles are available to you depends on which plugins you have active. The core WooCommerce tiles are always there — revenue, orders, products, coupons, and more. But when you add other Tracksies plugins (or connect Google Analytics), you unlock additional data sources and the tiles that go with them.
This page maps out every tile, what it shows, and what you need to have active to use it.
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Data Sources
Every tile pulls its data from a data source. Here’s what’s available and where the data comes from:
| Data Source | Required Plugin | What It Provides |
|---|---|---|
| WooCommerce Orders | WooCommerce (always available) | Revenue, orders, AOV, refunds, coupons |
| WooCommerce Customers | WooCommerce (always available) | New/returning customers, acquisition |
| WooCommerce Products | WooCommerce (always available) | Product performance, stock levels |
| Product Reviews | WooCommerce (always available) | Basic review and rating data |
| Profitability | WooCommerce (always available) | Profit, margins, COGS |
| Customer Intelligence | Tracksies HQ | LTV, segments, tags, retention |
| Customer Interactions | Tracksies HQ | Logged interactions and notes |
| Reviews (Trustie) | Trustie Pro | Enhanced review data (replaces basic WooCommerce reviews) |
| Returns Analysis | Packsie | Return rates, reasons, product analysis |
| Leads | Pipesie | Lead pipeline and conversion |
| Projects | Pipesie | Project tracking and value |
| Google Analytics 4 | Squizzie (connect in settings) | Sessions, users, pageviews, bounce rate, conversions |
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Plugin Badges
In the tables below, you’ll see coloured badges next to some tiles. These tell you which plugin provides the data:
| Badge | Meaning |
|---|---|
| — | WooCommerce only (always available) |
| 🔵 HQ | Requires Tracksies HQ |
| 🟡 Trustie | Enhanced with Trustie Pro |
| 🩷 Packsie | Requires Packsie |
| 🟢 Pipesie | Requires Pipesie |
| 📈 GA4 | Requires Google Analytics connection |
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Tiles by Category
Revenue (3 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| Revenue | Gross revenue for the period | — |
| Net Revenue | Revenue minus refunds and discounts | — |
| Shipping Revenue | Total shipping charges collected | — |
Orders (4 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| Orders | Total orders in the period | — |
| Avg Order Value | Average order total | — |
| Items Sold | Total line items sold | — |
| Best Day of the Week | Which day generates the most orders | — |
Customers (10 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| New Customers | First-time buyers in the period | — |
| Returning Customers | Repeat buyers in the period | — |
| Total Customers | All unique customers | — |
| Avg Customer LTV | Average lifetime value across all customers | 🔵 HQ |
| Median CLV | Median customer lifetime value | 🔵 HQ |
| Top 10% CLV | Average CLV of your top 10% of customers | 🔵 HQ |
| Repeat Purchase Rate | Percentage of customers who’ve ordered more than once | 🔵 HQ |
| Avg Orders per Customer | Mean order count per customer | 🔵 HQ |
| Retention Rate | Percentage of customers retained period over period | 🔵 HQ |
| LTV Growth | Growth in average LTV vs the previous period | 🔵 HQ |
Products (4 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| Top Selling Product | Highest revenue product for the period | — |
| Most First-Purchase Product | The product most often bought as a customer’s first order | — |
| Low Stock Items | Products below your stock threshold | — |
| Out of Stock | Products currently at zero stock | — |
Refunds (2 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| Refunds | Total refund value for the period | — |
| Refund Count | Number of refunds processed | — |
Coupon Intelligence (13 tiles)
All coupon tiles use WooCommerce data and are always available.
| Tile | What It Shows |
|---|---|
| Coupons Used | Number of coupon uses in the period |
| Coupon Discounts | Total discount value from coupons |
| Avg Coupon Discount | Average discount per coupon use |
| Most Used Coupon | The single most-used coupon code |
| Top 3 Coupons | Your three most-used coupon codes |
| Most Couponed Product | Product that appears most often in coupon orders |
| Most Couponed Category | Category that appears most often in coupon orders |
| New Customers Using Coupons | First-time buyers who used a coupon |
| Returning Customers Using Coupons | Repeat buyers who used a coupon |
| New Customer Coupon % | Percentage of new customers using coupons |
| Returning Customer Coupon % | Percentage of returning customers using coupons |
| Coupon ROI | Return on investment for coupon discounts |
| AOV with Coupon | Average order value on coupon orders |
Discount Analytics (3 tiles)
Also WooCommerce-only — these help you understand your discount strategy:
| Tile | What It Shows |
|---|---|
| AOV without Coupon | Average order value on non-coupon orders (compare with AOV with Coupon) |
| Discount Dependency | Percentage of orders that use a coupon — helps spot over-reliance on discounts |
| Coupon Order Revenue | Total revenue from orders that included a coupon |
Growth & Trends (4 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| Revenue Growth % | Percentage change in revenue vs the previous period | — |
| Order Growth % | Percentage change in orders vs the previous period | — |
| Growth by Product | Product-level revenue changes shown as a table | — |
| Growth by Category | Category-level revenue changes shown as a table | — |
Ratings & Reviews (4 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| Store Ratings Breakdown | Rating distribution shown as a breakdown table | — (enhanced with 🟡 Trustie) |
| Product Ratings Breakdown | Per-product rating summary table | — (enhanced with 🟡 Trustie) |
| Avg Rating | Average star rating across all reviews | — (enhanced with 🟡 Trustie) |
| Reviews Received | Number of reviews received in the period | — (enhanced with 🟡 Trustie) |
These tiles use WooCommerce’s built-in review data by default. If you have Trustie Pro active, they automatically switch to Trustie’s richer review data — including store reviews, testimonials, and photo reviews. You don’t need to change anything; the upgrade happens seamlessly.
Profit & COGS (3 tiles)
| Tile | What It Shows | Requires |
|---|---|---|
| Profit | Revenue minus cost of goods sold | — |
| Profit Margin | Profit as a percentage of revenue | — |
| Total COGS | Total cost of goods sold for the period | — |
These tiles require Cost of Goods (COGS) data on your products. If you haven’t set COGS prices on your products, these tiles will show zero. You can set COGS in the product editor or use a COGS plugin — Squizzie reads the data either way.
Tracksies Intel (3 tiles)
All tiles in this category require 🔵 HQ.
| Tile | What It Shows |
|---|---|
| VIP Customers | Number of customers with VIP tag status |
| At-Risk Customers | Customers flagged as at risk of churning |
| Revenue from Tagged Customers | Total revenue from customers who have earned tags |
Returns (3 tiles)
All tiles in this category require 🩷 Packsie.
| Tile | What It Shows |
|---|---|
| Return Rate | Percentage of orders with a return |
| Returns This Period | Number of returns processed in the period |
| Avg Refund Value | Average refund amount per return |
Leads (4 tiles)
All tiles in this category require 🟢 Pipesie.
| Tile | What It Shows |
|---|---|
| New Leads | Number of new leads added in the period |
| Lead Conversion Rate | Percentage of leads that converted to customers |
| Pipeline Value | Total dollar value of your active pipeline |
| Avg Lead Score | Average lead score across active leads |
Google Analytics (8 tiles)
All tiles in this category require 📈 GA4 — connect your Google Analytics account in Tracksies > Settings > Squizzie.
| Tile | What It Shows |
|---|---|
| Sessions | Total sessions in the period |
| Active Users | Number of active users |
| New Users | First-time visitors |
| Page Views | Total page views |
| Bounce Rate | Percentage of single-page sessions |
| Avg Session Duration | Average time spent per session |
| Conversions | Total conversion events |
| Conversion Rate | Percentage of sessions that converted |
Campaign Performance (3 tiles)
These are block tiles — they render as full-width tables in your PDF, not as small metric cards. They’re designed for Campaign Performance Reports and pull their data from the campaign settings you configure on the report.
| Tile | What It Shows | Requires |
|---|---|---|
| Top Referrers | Top 10 traffic sources with sessions, change vs comparison period, and highlighted campaign source | 📈 GA4 |
| Coupon Performance | Per-coupon orders, revenue, and revenue change vs comparison period | — |
| Top Products Sold | Top 10 products by revenue during the campaign period | — |
Top Referrers needs Google Analytics connected. The other two tiles work with WooCommerce data only.
These tiles read from your report’s Campaign Settings — if you haven’t filled in the Campaign Settings section (coupon codes, referral source, etc.), the tiles will be empty. See the Campaign Performance Reports guide for how to set everything up.
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What Can I Report On Right Now?
If you’re not sure which tiles are available to you, here’s a quick guide based on your setup:
- WooCommerce only — You get around 53 tiles covering revenue, orders, products, customers, coupons, discount analytics, growth, profit, refunds, and basic reviews. That’s a solid foundation for most stores.
- + Tracksies HQ — Adds around 10 tiles for customer intelligence: lifetime value metrics, retention rate, repeat purchase analysis, VIP and at-risk customer counts, and tagged customer revenue.
- + Trustie Pro — Enhances 4 review tiles with richer data from Trustie’s review system, including store reviews, testimonials, and photo reviews.
- + Packsie — Adds 3 returns analysis tiles: return rate, returns count, and average refund value.
- + Pipesie — Adds 4 lead management tiles: new leads, conversion rate, pipeline value, and lead scoring.
- + Google Analytics — Adds 8 traffic and conversion tiles: sessions, users, pageviews, bounce rate, session duration, and conversion metrics.
- Full stack (all plugins + GA4) — 80+ tiles across every category. The complete picture of your store.
You can always see exactly which tiles are available in the report editor — categories that require a plugin you don’t have simply won’t appear in the tile picker.
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Common Questions
A tile shows zero — is it broken?
Probably not! Some tiles need data to be set up before they can show anything useful. A few common ones:
- Profit tiles need COGS (Cost of Goods Sold) prices set on your products. No COGS data = zero profit to calculate.
- Customer intelligence tiles (LTV, retention, etc.) need HQ’s customer sync to have run at least once. Head to Tracksies > Customers to check.
- Google Analytics tiles need your GA4 account connected in Tracksies > Settings > Squizzie.
- Review tiles need actual reviews to exist — if your store is brand new, give it a bit of time.
Can I use tiles from plugins I don’t have?
No — tiles only appear in the report editor when their required plugin is active. If you install a new plugin later, its tiles will automatically show up next time you edit a report.
What are the coloured badges on tiles?
They show which plugin provides the data for that tile. Blue means Tracksies HQ, gold means Trustie, pink means Packsie, green means Pipesie, and the chart icon means Google Analytics. Tiles with no badge use WooCommerce data and are always available.
Growth by Product and Growth by Category show as tables — why aren’t they small tiles?
Some metrics are richer than a single number and need more space to be useful. These “block” tiles render as full-width tables in your report, showing the breakdown across multiple products or categories with their individual growth percentages. They work great in the bottom row of a report page.