Perkie tracks points, tiers, and referrals for your loyalty program. This article explains what personal data is stored, how erasure and export work, and what to include in your privacy policy.
What Data Does Perkie Store?
Perkie stores data tied to each customer’s loyalty activity:
- The rewards record: the customer’s membership, points balance and tier
- Transaction history: records of every earn and redeem event (amount, reason, date)
- Redemptions: the coupons they’ve turned points into
- Referral records: who referred whom, referral links, and conversion status
- Special Dates: the dates a customer has saved, if you use them
- Milestone counts: how far a customer has got towards each milestone
- Offers: HQ-Based Offers a customer has been sent
- Survey answers: if you run surveys
- Share emails: invites a customer has emailed to friends
How Erasure Works
Perkie integrates with the standard WordPress personal data erasure flow:
- Go to Tools > Erase Personal Data
- Enter the customer’s email address
- WordPress sends a confirmation email to the customer
- Once confirmed, WordPress runs all registered erasers — including Perkie’s
What Happens During Erasure
Deleted entirely:
- The rewards record, including the points balance
- Points transaction history (all earn and redeem records)
- Redemption records
- Special Dates, milestone counts and HQ-Based Offers sent
- Share emails they sent, and share emails sent to them
- Survey answers given under their email address
Anonymised (not deleted):
- Referral records, on either side: kept for your referral figures, but the link to the customer is removed. As the referred friend, their email address and IP address are removed too.
Kept: if the customer asked to stop share invites, Perkie keeps that request, stored as a one-way hash rather than the address itself, so it still holds after erasure.
Data Export
Perkie integrates with WordPress’s data export tool:
- Go to Tools > Export Personal Data
- Enter the customer’s email address
- WordPress generates a ZIP file with their data
Perkie exports what it holds about the customer: the rewards record, balance and tier, their full transaction history, Special Dates, milestone counts, offers, share emails, and referrals, including those where they were the referred friend.
Automatic Cleanup
When a WordPress user account is deleted, the same erasure process runs automatically. You don’t need to manually trigger it — Perkie listens for user deletion and cleans up its data.
What to Include in Your Privacy Policy
Your privacy policy should mention:
- Loyalty tracking — customer purchases are tracked to award points and determine tier status
- Referral program — if enabled, referral links and conversion records are stored
- Automated tier assignment — customers are automatically placed into tiers based on their activity
Your Data Stays on Your Server
All loyalty and rewards data is stored in your WordPress database on your own server. No customer or loyalty data is sent to Tracksies, Appsero, or any other service. You have full control over your customers’ data at all times.
Usage Sharing
When you first use Perkie, it asks once whether you’ll share information about your site’s setup, with Allow and No thanks. Nothing is shared unless you allow it.
If you allow it, Perkie sends, once a week: your WordPress, PHP and MySQL versions and server software, WordPress settings such as language, timezone and memory limit, your theme, and the names and versions of your active plugins, with an identifier for your site. It doesn’t include your customers or your orders.